design Services
Your idea.
Thoughtfully designed.
From initial concept to a coordinated finished range, Susan Reid Design helps schools, teams and companies develop products that are practical, distinctive and unmistakably theirs.
your identity
More than manufacturing
We help turn ideas into products
A successful product should look good, perform well and clearly represent the organisation it belongs to. Our design service considers each of these elements.
We work with clients to develop uniforms, sportswear, supporter gear, bags and accessories around their colours, branding, practical needs and intended use.
Whether you are refreshing an existing product or developing something completely new, our team can help guide the idea towards a practical design.
Our design services
Support at every stage of development
We help bring the colours, materials, branding and practical requirements of your product together into one coordinated design.
Concept Development
Turning your initial idea, inspiration or requirement into a clear product direction.
Product Design
Developing the style, construction, features and overall appearance of your product.
Colour Development
Creating colour combinations that coordinate with your existing identity and product range.
Fabric Selection
Considering suitable fabrics and materials based on the product’s purpose and required finish.
Branding Placement
Planning embroidery, printing, sublimation and other branding details across the product.
Range Coordination
Bringing multiple garments and accessories together as one consistent collection.
Designed for different needs
Design services across our product ranges
We can develop an individual item or help create a complete range that works together across different products and applications.
Coordinated everyday and formal uniform ranges.
Professional clothing developed around your brand.
Training, competition and presentation garments.
Apparel and accessories created for your community.
Practical products developed for everyday use.
Original ideas developed beyond our existing range.
Built around your identity
Every detail works together
Thoughtful design considers more than appearance. We balance visual identity with comfort, practicality and how the product will be manufactured.
Colour
Colours selected to coordinate with your identity and wider product range.
Function
Features considered around how and where the product will be used.
Comfort
Fit, movement and fabric suitability considered during development.
Branding
Logos and identifying details positioned to complement the overall design.
A good design begins with the right questions.
Understanding the wearer helps guide the fit, styling and practical features.
The product’s purpose influences its fabric, construction and finishing.
Colours and branding help the product express your identity.
Each item should work with the products surrounding it.
Custom product development
Have an idea that does not exist yet?
Some of our most successful products have begun with a client asking if we could create something new. Share your idea, references and intended use, and we can explore how it could be developed.
Discuss a custom productOur design process
From brief to finished product
We work through the important design decisions with you before moving the approved product into manufacturing.
Share the brief
Tell us what you need, who it is for and how it will be used.
Explore ideas
We consider references, colours, fabrics and possible product directions.
Develop
The selected direction is refined into a practical product design.
Confirm
The important details are reviewed and approved before production.
Manufacture
The approved product moves into our local manufacturing process.
Preparing your enquiry
What should you send us?
You do not need to have every detail worked out. Even a basic idea or reference image can help begin the design conversation.
Helpful information includes:
- The product or range you would like developed
- Reference images or examples that inspire you
- Your colours, logos and existing brand elements
- Who will use or wear the product
- Required quantities and preferred timeframe
Why work with us?
Design connected to manufacturing
Our design process is informed by how products are manufactured, helping us develop ideas that are both creative and practical.
Practical Experience
Designs are developed with construction, materials and everyday use in mind.
Personal Service
We work directly with you to understand your organisation and requirements.
Local Manufacturing
Design and manufacturing are brought together locally in Durban, South Africa.
Have an idea you would like to develop?
Send us your brief, reference images and requirements, and let’s explore how Susan Reid Design can help bring your product to life.
Start your design enquiry